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Career Profile: Writers and Authors

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

Salary and Outlook

According to the US Department of Labor, there are 142,800 people employed as writers and authors in the United States. The median annual salary is $69,510. Entry level employees earn approximately $38,500 per year and senior employees earn approximately $133,580 per year.

Estimates do not include other potential benefits such as health insurance, overtime pay, or retirement benefits that may be offered by employers.

Job Duties

  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Present drafts and ideas to clients.
  • Vary language and tone of messages based on product and medium.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.

Career List

Job Outlook


Total Current Jobs:
142,800
Annual Openings:
15,200
Increase in Openings by 2031:
4%
Annual Salary Range:
$38,500 - $133,580
Education Requirements:
Bachelor's degree