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Career Profile: Sales Managers

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Salary and Outlook

According to the US Department of Labor, there are 397,900 people employed as sales managers in the United States. The median annual salary is $132,300. Entry level employees earn approximately $63,170 per year and senior employees earn approximately $208,000 (or more) per year.

Estimates do not include other potential benefits such as health insurance, overtime pay, or retirement benefits that may be offered by employers.

Job Duties

  • Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.
  • Resolve customer complaints regarding sales and service.
  • Review operational records and reports to project sales and determine profitability.
  • Oversee regional and local sales managers and their staffs.
  • Determine price schedules and discount rates.
  • Prepare budgets and approve budget expenditures.
  • Monitor customer preferences to determine focus of sales efforts.
  • Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.
  • Direct, coordinate, and review activities in sales and service accounting and record-keeping, and in receiving and shipping operations.
  • Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.
  • Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.
  • Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.
  • Represent company at trade association meetings to promote products.
  • Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.
  • Assess marketing potential of new and existing store locations, considering statistics and expenditures.
  • Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.
  • Direct foreign sales and service outlets of an organization.

Career List

Job Outlook


Total Current Jobs:
397,900
Annual Openings:
37,000
Increase in Openings by 2030:
7%
Annual Salary Range:
$63,170 - $208,000
Education Requirements:
Bachelor's degree