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Career Profile: First-Line Supervisors of Retail Sales Workers

Directly supervise and coordinate activities of retail sales workers in an establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties.

Salary and Outlook

According to the US Department of Labor, there are 1,390,600 people employed as first-line supervisors of retail sales workers in the United States. The median annual salary is $41,600. Entry level employees earn approximately $27,260 per year and senior employees earn approximately $72,810 per year.

Estimates do not include other potential benefits such as health insurance, overtime pay, or retirement benefits that may be offered by employers.

Job Duties

  • Examine products purchased for resale or received for storage to assess the condition of each product or item.
  • Enforce safety, health, and security rules.
  • Estimate consumer demand and determine the types and amounts of goods to be sold.
  • Confer with company officials to develop methods and procedures to increase sales, expand markets, and promote business.
  • Formulate pricing policies for merchandise, according to profitability requirements.
  • Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate.
  • Plan and coordinate advertising campaigns and sales promotions and prepare merchandise displays and advertising copy.
  • Establish credit policies and operating procedures.
  • Plan budgets and authorize payments and merchandise returns.
  • Provide customer service by greeting and assisting customers and responding to customer inquiries and complaints.
  • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers.
  • Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised.
  • Monitor sales activities to ensure that customers receive satisfactory service and quality goods.
  • Instruct staff on how to handle difficult and complicated sales.
  • Assign employees to specific duties.
  • Keep records of purchases, sales, and requisitions.
  • Perform work activities of subordinates, such as cleaning and organizing shelves and displays and selling merchandise.
  • Plan and prepare work schedules and keep records of employees' work schedules and time cards.
  • Review inventory and sales records to prepare reports for management and budget departments.
  • Inventory stock and reorder when inventory drops to a specified level.
  • Establish and implement policies, goals, objectives, and procedures for the department.

Career List

Job Outlook


Total Current Jobs:
1,390,600
Annual Openings:
131,800
Increase in Openings by 2030:
-7%
Annual Salary Range:
$27,260 - $72,810
Education Requirements:
High school diploma