Mapping Your Future logo

Career Profile: Art Directors

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

Salary and Outlook

According to the US Department of Labor, there are 98,500 people employed as art directors in the United States. The median annual salary is $97,300. Entry level employees earn approximately $54,530 per year and senior employees earn approximately $199,250 per year.

Estimates do not include other potential benefits such as health insurance, overtime pay, or retirement benefits that may be offered by employers.

Job Duties

  • Conceptualize and help design interfaces for multimedia games, products, and devices.
  • Prepare detailed storyboards showing sequence and timing of story development for television production.
  • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
  • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
  • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Present final layouts to clients for approval.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Work with creative directors to develop design solutions.
  • Create custom illustrations or other graphic elements.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Review illustrative material to determine if it conforms to standards and specifications.
  • Negotiate with printers and estimators to determine what services will be performed.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.

Career List

Job Outlook


Total Current Jobs:
98,500
Annual Openings:
11,500
Increase in Openings by 2030:
11%
Annual Salary Range:
$54,530 - $199,250
Education Requirements:
Bachelor's degree