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Career Profile: Agents and Business Managers of Artists, Performers, and Athletes

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Salary and Outlook

According to the US Department of Labor, there are 18,700 people employed as agents and business managers of artists, performers, and athletes in the United States. The median annual salary is $75,400. Entry level employees earn approximately $35,840 per year and senior employees earn approximately $190,500 per year.

Estimates do not include other potential benefits such as health insurance, overtime pay, or retirement benefits that may be offered by employers.

Job Duties

  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.
  • Arrange meetings concerning issues involving their clients.
  • Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.
  • Hire trainers or coaches to advise clients on performance matters, such as training techniques or performance presentations.
  • Prepare periodic accounting statements for clients.
  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Conduct auditions or interviews to evaluate potential clients.
  • Obtain information about or inspect performance facilities, equipment, and accommodations to ensure that they meet specifications.
  • Advise clients on financial and legal matters, such as investments and taxes.

Career List

Job Outlook


Total Current Jobs:
18,700
Annual Openings:
3,400
Increase in Openings by 2030:
46%
Annual Salary Range:
$35,840 - $190,500
Education Requirements:
Bachelor's degree