Salary and Outlook

According to the US Department of Labor, there are 28,000 people employed as advertising and promotions managers in the United States. The median annual salary is $127,150. Entry level employees earn approximately $61,250 per year and senior employees earn approximately $208,000 (or more) per year.

Estimates do not include other potential benefits such as health insurance, overtime pay, or retirement benefits that may be offered by employers.

Job Duties

• Direct and coordinate product research and development.
• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Coordinate with the media to disseminate advertising.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Plan and execute advertising policies and strategies for organizations.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Contact organizations to explain services and facilities offered.
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
• Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
• Manage sales team, including setting goals, providing incentives, and evaluating employee performance.
• Prepare and negotiate advertising and sales contracts.
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
• Train and direct workers engaged in developing and producing advertisements.
• Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.
• Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
• Represent company at trade association meetings to promote products.

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